Finding the right software for your workflow is extremely important. There’s so much power in the unification of content and having a database to reference.

In the early days of making a podcast, most creators or brands simply write the show notes, titles, guest bios and store photos into their podcast host without thinking twice about long term search-ability and usability. Scrapping together content from Google Docs, OneNote and other note-taking apps is a tiresome and restrictive way to manage content. The way to store all of this is using a platform called Airtable.

What is Airtable?

Airtable is essentially a mix of a spreadsheet and database that’s extremely user-friendly and pretty, it doesn’t feel like you’re working in Excel or Google Sheets. Created in 2012, Airtable has quickly become a big player in the spreadsheet, database game due to its flexibility and design.

Why is Airtable great for podcasters?

There’s a significant amount of preparation that goes into recording a podcast, whether it’s solo or with another host or guest, information needs to be put somewhere before and after recording. Airtable is a great way to store and catalogue that.

Being able to display a “spreadsheet” in a Kanban format, calendar format, form, or even gallery format is handy for creating different systems for different bits of information.

At The Daily Talk Show, every episode has its own record which contains the episode title, summary, show notes, duration, thumbnail, transcription, tags, social media snippets and guests who were on the show.

How to organise podcast guests in Airtable:

We do a very similar thing with our guests, including their bios, contact details, snippets created that include them, as well as all the episodes they’ve been on.

The Airtable database we use on The Daily Talk Show to organise our guests, photos and bios.

What’s fantastic about Airtable is that it’s relational, meaning that the episode records attached to the Guest records are dynamic and can be interacted with.

How to use Airtable for social media content:

Airtable is also a great way to create a social content calendar. By using the calendar view, we create a record for every snippet and piece of social media content, link it to an episode and guest, and assign it a date and time to be published.

These social media posts are tagged with topics, where they will be published, and the caption associated with the post.

The Daily Talk Show’s social media content in Airtable using Calendar view.

How to use Airtable for podcast content:

Airtable has a great kanban view that makes it an effective way to bucket content for podcast episodes, or for everyone involved in the podcast.

You can then link this content directly to your episode so you know what has been talked about in the chat.

Creating buckets in Airtable’s Kanban view to manage content for people or episodes.

Airtable & Zapier

Airtable has incredible integrations with a huge variety of apps thanks to its powerful integration with Zapier. By creating what’s known as ‘Zaps’, Zapier creates ‘if this, then that’ statements.

One great use case for podcasting is being able to automatically bring in podcast reviews and emails from listeners by looking at RSS feeds and creating a new record in reviews.

Podcast Production Airtable Template

We’ve created a template to start organising your content and podcast material. Feel free to manipulate and use this template how you’d like! We’d love to hear some of the ways you’ve applied and improved it!

Airtable offers a very complete solution for content management that’s extremely versatile. Having a relational database makes connecting information easy, and creates a process of making a podcast episode. Being able to store all of this in a central location means that you’re not looking for separate documents, it’s all-in-one place, all connected. Whether it’s preparing for a podcast, distributing a podcast, or making social media content for a podcast, Airtable is the best platform to handle it all.


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